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Communication Skills You Should Cultivate if you Want to Improve your Company's Outcomes


  • By : Product Management Group
  • June 01, 2021

There was a monastery high up in the hills that had very strict rules between its resident monks. The monks took a vow of silence and no one was allowed to speak at all barring the head monk. There was just one exception to this rule. Every year, the monks were permitted to speak just two words.

After his first year at the monastery, one monk was summoned to his annual meeting with the head monk. “It has been one year,” said the head monk. “What are the two words you would like to speak?”

“Bed hard” said the monk.

“Thank you” replied the head monk.

One year later, the monk was again summoned to the head monk’s office. “It has been one more year,” said the head monk. “What are the two words you would like to speak?”

“Food awful” said the monk.

“I see,” replied the head monk.

Yet another year passed and the monk once again met with the head monk who asked, “What are your two words now, after these three years?”

“I quit!” said the monk.

“Well, I can see why,” replied the head monk. “All you ever do is complain.”

You may well be wondering what has this to do with communication skills? The answer is simply this…

The more you say, the less people will remember what you have said. 

If you found this story amusing, you will almost certainly remember it and be able to tell it to others.

Had each of the three conversations between the monk and the head monk been a paragraph or two, you would probably struggle to remember it, and most likely not bother.

Much the same goes for your communications with your prospects and customers. 

If you want them to remember what you said, aim to convey your message powerfully, impactfully and with as few words as possible, and maybe with a short story. Stories sell.

Though education and knowledge are essentials for development of mankind, it is communication that can provide them the platform to develop themelves in this modern age.

With strong and impactful communication skills, you can clearly create positive change in your business.  Business Leaders with great communication skills are the ones who bring solutions, drive change, motivate and inspire their colleagues. 

Useful guide on communication skills that could help promote your business:

The more you think and analyse the goals of your business and potential customers, the better you can communicate with them through blog posts, social media, videos, and advertisements.

What and how you communicate about your profession and business, matters the most when someone’s asking you or your introducing it to potential clients. Your style of presentation, communication, vocabulary, body language, and listening makes it possible to get a positive impact on your business in front of people.

People remember you, how you did it with them. Everything that you do in marketing from social media posts to blog posts, search engine ads to display ads, radio ads to TV ads, everything is communicating about you and your product/services. 

Your text, images, infographics, videos, likes, shares, selfies, and updates communicating about you online and offline. Many people can take it positively and many will take it negatively. But directly and indirectly, it is marketing. 

Better and effective communication markets your personality, business and goals in the market, more than dull and negative communication.

Following are some key tips for effective marketing communications.

1. Listen and understand the need of the market

Listening to customers may be a great way for you to gather enough business-important information.  After all, the best business decisions are based off data and not guesses. Customer feedback is one of the best ways to gather business-specific data that lets you understand how your customers really feel about the product or service you deliver.  By listening to customers, you keep the finger on the pulse of your business.

2. Simplify and stay on your message

In this digital world our attention time is massively reduced, hence to gain attention we have to communicate by delivering simple and focussed message.

3. Make communication your priority

Silence creates uncertainty. Do not to take away one of your competitive advantages by not making communication a priority.

4. Think before you communicate with your customers/employees

If you don’t think that what you say plays an important role in your life, think about the last time you missed an opportunity because you didn’t speak up, or when you didn’t get a job because of something you said that made the company think you weren’t the right person for the job.

There are many times in life where the outcome will depend on what you say and how you say it.

5. Check your message before you send

This will help you from ‘oh no’ or ‘yikes’ moments and therefore the reason why many mail service providers have confirmation before final sending of mail.

6. Be brief, yet to the point

Your communication should be brief, and powerful, words should be used as if we are spending money.

7. Emotional awareness and management of same

Emotional awareness of communication with target group and management of same makes your communication effective and hit bullseye in the mind of target customers.

8. Prove through your words and actions that you’re trustworthy

Along with communication you need to prove your word, as communication your words like are bullet which you can’t take back.

Today most business communication happens with writing emails, social media posts etc.  Hence it is essential to communicate effectively in written message, and written messages have longer life.

Remember,

“BEST WRITERS ARE BEST READER”

Expand your horizons to more challenging material than you typically read, and pay attention to sentence structure, word choice, and how the material flows.

Imitate Writers You Admire

Before we go any further, a disclaimer – imitation is not the same as plagiarism. Don’t rip and eventually developed your own style, but reading the works of these writers and seeing how they construct their essays and books are immensely helpful to you as a writer.

Develop a habit of editing your work, read before you send the message to your prospects.

In summing up,

Communication skills help to plan, manage, organize, promote, innovate various marketing, management, development, construction processes, and systems. They are important to market and promote business.

Communication skills help to build and inspire people to work towards organizational goals. It’s the most important tool that a business can use to provide a great customer experience. 

Communication skills are important to remove the communication gap between employers and employees, reduce stress and improve productivity.

Clear, though through and confident communication inspires everyone to achieve organizational goals effectively and harmoniously. That’s why communication skills are very important in business management and organizations.